8 Jan 2009

The Interactive Playground of Paul Neave

Paul Neave, is a British interactive designer who claims his title is "a fancy way of saying I make interactive tools and toys, everything from games to applications, from experimental interactive art to intuitive user interfaces".

It is this less than serious approach that becomes quite distinct in Neave's work. For example his site, (www.neave.com) showcases some very experimental pieces that would appear to have been created purely for Paul's own pleasure.

True to his word, the site itself accurately represents the attitude of the designer. That is to say the clean simplicity of the design is in itself functional yet visually quite appealing, when compared to more traditional primarily HTML based domains. By liberally using small Flash elements within the HTML Neave's site appears intuitive and responsive than just HTML without the lag and technology issues that can easily result from purely Flash based domains.

And Neave's re-creations or "tributes" to some classic arcade machines will always be popular, as they are created with such attention to detail they are almost indistuingishable from the originals.

www.neave.com

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