Fallon

The latest in the series of ads for a brand that suffice to say, (and on the face of it may appear they agree) don't need to take their advertising campaign all too seriously.

Produced by the London 'branch' of the American design agency Fallon, Fallon London are known for many memorable ad-campaigns such as "bring on the trumpets" which in itself has spawned a devoted fanbase. However they are perhaps most well known as the creators of the Cadbury series of ads. Notably featuring toy models of airport vehicles, a talented gorilla, and most recently a pair of kids with an unusual skill, (or so it would seem if it wasn't for post-production).

The latest of these ads, (as seen above) needs no introduction, (like the brand it represents ironically) follows in the tradition of the series yet only having looked at it, (and it predecessors) closely have I noticed just how well put together these ads really are.

For instance, it would appear on the surface to have no relation to the brand whatsoever, however Fallon have placed subtle keys within the visuals. Such as the purple boards in the "gorilla" spot, and the purple clothing worn by the young girl in the "eyebrows" spot which are direct links to the colour scheme of the brand.

Also, as a whole, the ads may seem to be completely unrelated in terms of topic, and compared to one another this may well be the case. Yet the smallest amount of research into the nature of the product(s) these ads represent and the effects on the human body will show that chocolate forces the production of something called endorphines or 'the happy chemical'. I think it is this effect that the ads are intended to create/simulate so to speak. That is the ads are intended to be a sort of 'visual chocolate' if you like, to raise a smile.

With all the hype surrounding these adverts, it looks like Fallon succeeded...