Part 9: Tomato

As a multi-disciplinary team across numerous different fields, Tomato is a design collective including the music of Underworld, typography, architecture, filmmaking, and branding. Since the establishment of Tomato Interactive, (the interactive design collective) in 1998, they have firmly established themselves as leaders in Shockwave and Flash design.

As an example of their work I find the above image, rather appealing. As web-design is perhaps one of the biggest areas in the field of interactive design, it is of paramount importance that good design is maintained through all such practices. As a piece of web-design I think the above is very successful, as not only does it have appropriate but not excessive use of colour(s) but it is inherently simple for any user to navigate and use this design - something which is ultimately the most important aspect of interactivity.

Although images seem a little thin on the ground in this instance, I find the work produced by Tomato, very appealing in terms of its apparent simplicity, (particularly in terms of usability), while managing to maintain an appropriate aesthetic appearance to the piece.